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EntertainmentWhen X3M Ideas Hosted Music Industry, Released 'The Xperiment'

When X3M Ideas Hosted Music Industry, Released ‘The Xperiment’

That X3M Music, The record label of marketing communications agency, X3M Ideas has contributed greatly to the music industry is not in doubt.

The organisation via its label has gifted the Nigerian music industry with a diverse array of music talents like Soul music stars Praiz and Simi, and now Sammy, and D’Truce.

X3M Ideas celebrated the release of its first album, ‘The Xperiment’, by hosting a listening party in Lagos. Following a successful soft launch in January, the company hosted industry friends and media as they shared in the excitement. The Album released in celebration of the company’s 10th year anniversary is the first body of work in Africa featuring only employees of a creative agency.

The Xperiment is a testament to the artistic ingenuity of X3M Ideas Group and its deep-seated connection to the Nigerian music landscape. Speaking at the launch party, Founder and CEO, Steve Babaeko expressed his excitement at the team’s creativity saying,

“The Xperiment album is a testament to the fact that the X3M workplace is not solely driven by efficiency. With a vibrant mixture of teamwork, collaboration, and creativity, the album showcases the team’s versatility. The work-play culture at X3M fosters an environment that brings out the best of each team member, and at 10 years old, X3M is bursting with innovative ideas that have the potential to revolutionize the advertising industry across borders.”

While the event was teeming with past and present employees of X3M Ideas, also in attendance were notable industry executives like veteran music executive, Kenny Ogungbe; Country Manager, Paramount Africa, Bada Akintunde-Johnson; and Founder & Executive Producer, Exedia Media, ID Ogungbe, to name a few.


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